About Recco

The goal of Recco is to provide a channel for authentic, trusted relationships between brands and their customers. The goal is for Recco to be the action verb and metric for success in B2C marketing and networking.

The team’s goal was to create block-chain verified reviews that would be as trustworthy as a friend’s recommendation. Recco can then take a pool of these verified, anonymous reviews to gain more business partners who could advertise directly to primed potential buyers. The Recco team called this an “inverted marketing funnel.”

Product Goals

  • UX Research
  • Design a customer-facing mobile app
  • Provide designs for business portals connected to mobile app

The Process

Discovery

  • Semi-Structured User Interviews – Potential Users: to gain further insight into users’, and recommendation purchasing habits, and gauge their trust levels and pain points when getting a recommendation or making a purchase
  • Semi-Structured User Interviews – Potential Business Partners: to understand how business partners currently try to build trust with their customers, market through word-of-mouth, and calculate their total addressable market
  • Competitor Analysis): to inform an initial feature set, and evaluate the recommendation functions of competitors and how successful they are

Design

  • Several design iterations of the user’s recommendation process to find and land on a flow that was easy to build and fun to use
  • Clickable prototypes

DELIVERABLES

Discovery: Finding & Recommendations

  • Build user trust in recommendations
  • Have a “hook” for usage
  • Have enough data and content for users to find the platform informative.
  • Replicate the enjoyment of a face-to-face recommendation
  • Incentivize businesses to adopt the platform, making sure incentives don’t dilute authenticity
 

Design

  • Design System
  • Low-Fidelity Prototypes
  • Low-Fidelity Wireframes
  • High-Fidelity Wireframes
  • Interactive Prototypes
  • Website: Business Dashboard
  • Mobile App: User-facing